Category Archives: Allgemein

In the Social World, You Get What You Give

I’ve spent last year studying it intently (the communication strategy behind it, its technical tools, all of the do’s and don’ts, tips and tricks…and still, I feel like I’m running on a never-ending social media treadmill. Though I consider myself … Continue reading

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3 Memes That Will Help Make You a Better Communicator

A meme, simply put, is an idea, behavior, style, or usage that spreads from person to person within a culture. Evidently, internet memes have the ability to move across the world as fast as the click of a mouse. As … Continue reading

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5 Easy Ways to Put the Spark Back Into Your Client Relationships

You’re in a relationship that, for the first little while, is incredibly fun and exciting. You see one another every day, exchanging multiple phone calls and text messages stating your affections, (think: “no YOU hang up.”) Everything is beautful – … Continue reading

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Young professionals: Please help me out by participating in this quick poll!

How have you found your success as a young person in business?

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Marketing & Social Media Opportunity

ThinkInnovation, GmbH Social Media & Marketing Consultant Job Description: Fantastic experience for a student currently studying marketing or a recent graduate: Learn and grow as a professional, consulting on behalf of an agency based in Leverkusen. Sink your teeth into … Continue reading

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Talkin’ Bout My Generation: Y Gen Y?

I’m an outspoken, attention-craving, authority challenger. Hi, my name is Kate and I’m a Gen Y. “Generation Y” refers to those individuals who were born somewhere between the mid-1970s to the early 2000’s. Ladies and gents, I fall into this … Continue reading

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Communication is About Instinct: Four Ways Living Abroad Has Brought me Back to the Basics

In PR, it is our mission to essentially transform a message into something that the targeted audience can understand — and then deliver it in the most effective way possible. Beyond the strategizing – beyond knowing how to write an … Continue reading

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What’s at the Root of all Successful Client Relations?

Answer: COMMUNICATION. The new year always brings with it an air of opportunity – a chance to look ahead, change perspectives and really consider what we can do to make the coming year better…better for our businesses and of ultimately, … Continue reading

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Word of Mouth Marketing for Small Businesses (Guest post)

ThinkInnovation guest post: Familiarize yourself on how small businesses can increase their word of mouth marketing by using both on and off-line techniques.

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“You Don’t Need A Professional Blogger” (Guest post by Terez Howard)

As social media consultants and naturally, bloggers, we realize the value of our craft – however our challenge is often explaining WHY we do it and what the value is. Since my last post about pitching social media to your … Continue reading

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