Author Archives: thinkinn0vation

7 tips for pitching Social Media to your skeptical boss

We spend hours on Twitter building a following, creating dialogue, making new contacts, monitoring streams and keywords; we subscribe to dozens of RSS feeds, read countless newsletters, we research, blog, make comments and moderate them; we link, we create profiles, … Continue reading

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Social Media Influencers – The Force is Strong With These Ones!

Sad but true: I may have learned more about social media from the Twitter community in the last two months than I did during my entire university experience. My good friend Google and I have spent a lot of time … Continue reading

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Mind Your Business: Online & Social Media Etiquette

Keep your elbows off the table; don’t chew with your mouth open; remember to say “please” and “thank you…” – the eternal words of our mothers. Although you might know fish spoon from your coffee spoon in the real world, … Continue reading

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Word of mouth marketing: what newbie social media consultants should know!

It seems safe to assume that everyone knows what “word of mouth” means. However, “word of mouth marketing” is a topic that appears frequently on many of the blogs and newsletters that I subscribe to and I’ve often wondered what … Continue reading

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Target your audience: 5 free web tools!

Want to zero in on who’s doing what on the web? There are some amazing analytic, infographic and statistic tools that help social media consultants and marketers to determine the most effective social media methods for reaching a specific audience … Continue reading

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10 things to consider before you start a blog…

You have something you want to share with the world. So, you set up a blog and start writing. After a few hundred words, you start to wonder, “is anybody really going to read this?” Ok, maybe your quirky aunt … Continue reading

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Be taken seriously as a social media consultant

As a social media consultant, getting your foot in the door will be one of your biggest challenges. There are too many social media consultants out there who claim to be experts but unfortunately, most of them fail to walk … Continue reading

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10 social media consultant FAILS!

Sometimes the best way to figure out what you want is to start by realizing what it is that you don’t want. For example, my colleague¬† recently visited a hairdresser who handed her a few magazines and instead of asking … Continue reading

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Why not tell a real story?

I spent four years in university learning about what it means to communicate and how to do it. After moving to Europe to begin work for a creative IT firm, I was given the task of offering a social media … Continue reading

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